April 9-10, 2026 | Dallas, TX | Marriott Dallas Uptown
Truck cases are their own weight class, and Lawyer Rumble 2026 is bringing in a true champion for the main event. Event speaker Joe Fried enters the cage as Founding Partner at Fried Goldberg LLC. Lawyer Rumble is proud to have Joe at our event in Dallas because few lawyers have helped shape the modern playbook for commercial-vehicle litigation the way he has.
The Truck Wreck Titan Who Helped Write the Rules of the Sport
Joe Fried is one of the original architects of truck-crash litigation, and his record is as loud as an opening-round bell. He has recovered more than $1 billion for clients across 43+ states, including high-impact results like a $16.2 million verdict in an Amazon-related delivery liability fight and multiple eight-figure trucking recoveries.
But Joe’s influence goes beyond numbers. He co-founded the Academy of Truck Accident Attorneys and helped establish Board Certification in Truck Accident Law through the National Board of Trial Advocacy, elevating standards in a field where the defense comes armed with corporations, insurers, and fleets of experts. He is also recognized at the highest levels within trucking litigation circles, reflecting years spent in the trenches on some of the most technically demanding cases in civil practice. For attorneys handling commercial motor vehicle cases, Joe’s guidance shows how deep investigation, disciplined proof, and strategic storytelling can turn a dangerous opponent into a beatable one.
What Attorneys Can Expect to Pick Up from Joe’s Toolbox
Joe is known for breaking down truck-crash cases into the moves that matter: early investigation, liability mapping, and the defensive blind spots that open up when you understand regulations, driver training, and corporate compliance. If you’re looking to learn clearer ways to structure a trucking case from day one, including how to approach modern delivery company models, how to work with reconstruction and dynamics evidence, and how to simplify technical proof so it lands with a jury, don’t miss his presentation. Even if you don’t try trucking cases every week, the habits he teaches translate to any high-value injury fight.
Bell Time in Dallas
Joe takes the stage Friday, April 10, 2026 from 11:30 a.m. – 12:30 p.m. in the Main Hall. Register today so you don’t miss it.