Lawyer Rumble 2026 | Friday, April 10th | Marriott Dallas Uptown
Ready to step into the ring with one of the heavyweight champions of truck crash litigation? On Friday, April 10th, Joe Fried takes the stage at Lawyer Rumble to deliver a knockout session that could transform how you approach every case in your practice.
Who Is Joe Fried?
If truck crash litigation had a championship belt, Joe Fried would be wearing it. He’s one of only a handful of plaintiff attorneys in the country who dedicates nearly 100% of his practice to truck crash and commercial motor vehicle collision cases—and his results speak for themselves, with recoveries approaching $1 billion across more than 30 states.
But Joe didn’t just stumble into this arena. He started his career as a police officer, working accident reconstructions on the streets of metro Atlanta before a judge encouraged him to pursue law school. That unique background gave him an edge that most attorneys simply don’t have: he understands these cases from the ground up.
Today, Joe serves on the faculty of the legendary Trial Lawyers College, chairs the American Association for Justice’s Trucking Litigation Group, and co-founded the Academy of Truck Accident Attorneys. He’s delivered over 500 presentations to lawyers, judges, and law enforcement professionals nationwide. When it comes to trucking litigation, this man wrote the playbook.
What Is “Speed Trial”?
Here’s where things get interesting. Joe’s “Speed Trial” concept isn’t about rushing through your cases—it’s about fighting smarter, not harder.
Think of it like this: the best fighters don’t throw a hundred punches hoping something lands. They study their opponent, identify the opening, and deliver precise, devastating strikes. That’s Speed Trial in a nutshell.
Joe challenges the traditional paradigm that longer trials with more witnesses and more exhibits lead to bigger verdicts. His research and experience suggest the opposite might be true. Speed Trial is about identifying what your case actually needs to be about, cutting the fluff, and presenting your strongest points with laser focus.
What You’ll Learn in the Ring
Attendees of Joe’s session can expect to walk away with actionable strategies including:
The Art of Case Selection: Learn how to identify what your case truly needs to be about—not the surface-level diagnosis, but the deeper human story that connects with jurors on an emotional level.
Editing for Impact: Discover techniques for limiting the number of issues, witnesses, and facts you present so that your strongest punches actually land.
Witness Outlines That Win: Get practical frameworks for presenting liability witnesses, medical experts, economists, and your clients in ways that make your points crystal clear.
The Damages Story: Joe will share his approach to talking about money in a way that doesn’t make jurors uncomfortable—and that actually gets results.
Human-Centered Storytelling: Understand why a broken arm case isn’t really about a broken arm. It’s about how that injury affects relationships, fear, freedom, and someone’s ability to live life on their own terms.
Why This Session Is a Must-Attend
Joe has a saying: good enough is not good. If you’re serious about stepping up your trial game, surrounding yourself with true experts is essential. This is your chance to learn directly from someone who has spent nearly two decades refining his craft in the most demanding cases.
Whether you handle trucking cases regularly or you’re looking to level up your approach to any personal injury trial, the principles Joe teaches apply across the board. His methodology has helped attorneys transform what might look like modest cases into multi-million dollar recoveries.
Don’t Miss Your Shot
Lawyer Rumble runs April 9-10th at the Marriott Dallas Uptown, and Joe Fried’s “Speed Trial” session on Friday, April 10th is shaping up to be one of the marquee bouts of the entire event.
This is your training camp. Your corner team is assembled. Now it’s time to learn the combinations that will help you dominate in the courtroom.
See you in Dallas. Let’s rumble.